EXP South Africa is a specialist Experiential Marketing agency.
Offering four key services namely Sponsorship Marketing, Brand Activation, Public Relation and Pan-African Consulting. We are passionate about advising the best possible communication insight, strategy and creative to our clients (think), developing measurable brand campaigns (create) and delivering memorable consumer experiences (do).
Exp is responsible for activating a number
of MTN owned cycling events. Included are the MTN Panarama Tour (four day B2B
amateur cycle tour), MTN Zoo Lake Criterium (unique high speed circuit race in
Joburg), OFM Classic (3rd largest cycle race in the country that attracts 4,500
participants) and the MTN MTB Series (seven marathon and ultra-marathon events
around the country).
Exp also run the most senior football
league for women, the Sasol League, on behalf of Sasol. Exp activates the
league, which features 144 female teams from nine provinces over a period of
nine months. Exp’s creative leveraging tactics have seen Sasol elevate women’s
football to a very professional level, garnering growing support for the
ladies.
Exp are responsible for managing Sasol’s
sponsorship of the national woman’s football team, Banyana Banyana, which
includes all pre match camps, match day activations, improving the image of
woman’s football, growing support for the team, PR, TV broadcast negotiations
and hosting media during international tours.
The NBA’s vision to globalise the game has
been taken to new levels since the basketball organisation opened its African
office in Sandton, Johannesburg in May 2010, and the organisation’s appointment
of Exp to handle their PR, is driving home the vision to develop basketball
talent on the African continent.
Exp manages the Yellow Pages Track and
Field Series comprising of six athletics meets which brings action-packed
athletics to the people throughout SA. The 2011 season provided Yellow Pages
with the best return to date in its five year sponsorship of Athletics SA’s
track and field events.