EXP South Africa is a specialist Experiential Marketing agency.
Offering four key services namely Sponsorship Marketing, Brand Activation, Public Relation and Pan-African Consulting. We are passionate about advising the best possible communication insight, strategy and creative to our clients (think), developing measurable brand campaigns (create) and delivering memorable consumer experiences (do).

MTN: MTN Cycling Events

Exp is responsible for activating a number of MTN owned cycling events. Included are the MTN Panarama Tour (four day B2B amateur cycle tour), MTN Zoo Lake Criterium (unique high speed circuit race in Joburg), OFM Classic (3rd largest cycle race in the country that attracts 4,500 participants) and the MTN MTB Series (seven marathon and ultra-marathon events around the country).


3/14/2012

Sasol: Sasol League

Exp also run the most senior football league for women, the Sasol League, on behalf of Sasol. Exp activates the league, which features 144 female teams from nine provinces over a period of nine months. Exp’s creative leveraging tactics have seen Sasol elevate women’s football to a very professional level, garnering growing support for the ladies.

3/14/2012

Sasol: Banyana Banyana

Exp are responsible for managing Sasol’s sponsorship of the national woman’s football team, Banyana Banyana, which includes all pre match camps, match day activations, improving the image of woman’s football, growing support for the team, PR, TV broadcast negotiations and hosting media during international tours.

3/14/2012

NBA: NBA Africa

The NBA’s vision to globalise the game has been taken to new levels since the basketball organisation opened its African office in Sandton, Johannesburg in May 2010, and the organisation’s appointment of Exp to handle their PR, is driving home the vision to develop basketball talent on the African continent.

3/14/2012

Yellow Pages: Yellow Pages Series

Exp manages the Yellow Pages Track and Field Series comprising of six athletics meets which brings action-packed athletics to the people throughout SA. The 2011 season provided Yellow Pages with the best return to date in its five year sponsorship of Athletics SA’s track and field events.

3/14/2012