EXP South Africa is a specialist Experiential Marketing agency.
Offering four key services namely Sponsorship Marketing, Brand Activation, Public Relation and Pan-African Consulting. We are passionate about advising the best possible communication insight, strategy and creative to our clients (think), developing measurable brand campaigns (create) and delivering memorable consumer experiences (do).
Castle Lager: Castle Lager Superfans
Following the success of the 2010 World Cup
campaign which saw the Castle Lager Superfans galvanize the entire nation
through a country wide road show, Exp were asked to ensure the Castle Lager
Superfans continue in their roles as brand ambassadors for Bafana Bafana in
support of their CAF African Cup of Nations qualifying campaign. The Castle
Lager Superfans where not only Bafana Bafana supporters but also lent their
voices and vuvuzelas to the Springboks and the Proteas.
