EXP South Africa is a specialist Experiential Marketing agency.
Offering four key services namely Sponsorship Marketing, Brand Activation, Public Relation and Pan-African Consulting. We are passionate about advising the best possible communication insight, strategy and creative to our clients (think), developing measurable brand campaigns (create) and delivering memorable consumer experiences (do).
Exp handles all logistics on behalf of
sponsor Absa and seeks leveraging opportunities for the respective Absa
business units within the show. Noot Vir Noot is one of the longest running
shows in South African television history
Exp annually manages absa’s headline
sponsorship of the Afrikaans arts festival in Oudtshoorn, including various
activations including branding the entire town and facilitating media and PR on
behalf of Absa as well as all CSI related initiatives. The festival bolstered
the towns revenue by R112 million*, making this one of the most successful
festivals in the country – *2009
economic impact study
EXP activate Absa’s co-sponsorship of the
international Design Indaba conference and expo, including hosting media and
client functions at cape town stadium, hosting the media lounge, young
designers simulcast, student area and expo stand at the actual event in 2011.
Exp manages Absa’s headline sponsorship of
the world’s most grueling eight day mountain bike stage race, the Absa Cape
Epic. The event has 22 participating journalist teams with 25 independent
international and local journalists; daily 3 minute news package and 26 minutes
highlights show distributed globally via satellite from the event. Live TV
production on the first and last days, a world first in the history of the
sport.
Exp manages the massive U13 schools
grassroots programme, which saw 6,000 schools across all nine provinces, participate
in the tournament in 2011. The tournament consists of three phases: district
play-offs, provincial play-offs and the national finals.