MTN: MTN Cycling Events

Exp is responsible for activating a number of MTN owned cycling events. Included are the MTN Panarama Tour (four day B2B amateur cycle tour), MTN Zoo Lake Criterium (unique high speed circuit race in Joburg), OFM Classic (3rd largest cycle race in the country that attracts 4,500 participants) and the MTN MTB Series (seven marathon and ultra-marathon events around the country).

Sasol: Sasol League

Exp also run the most senior football league for women, the Sasol League, on behalf of Sasol. Exp activates the league, which features 144 female teams from nine provinces over a period of nine months. Exp’s creative leveraging tactics have seen Sasol elevate women’s football to a very professional level, garnering growing support for the ladies.

Sasol: Banyana Banyana

Exp are responsible for managing Sasol’s sponsorship of the national woman’s football team, Banyana Banyana, which includes all pre match camps, match day activations, improving the image of woman’s football, growing support for the team, PR, TV broadcast negotiations and hosting media during international tours.

NBA: NBA Africa

The NBA’s vision to globalise the game has been taken to new levels since the basketball organisation opened its African office in Sandton, Johannesburg in May 2010, and the organisation’s appointment of Exp to handle their PR, is driving home the vision to develop basketball talent on the African continent.

Yellow Pages: Yellow Pages Series

Exp manages the Yellow Pages Track and Field Series comprising of six athletics meets which brings action-packed athletics to the people throughout SA. The 2011 season provided Yellow Pages with the best return to date in its five year sponsorship of Athletics SA’s track and field events.

Samsung: Meet Your Match Campaign

Exp manages Samsung’s sponsorship of the Bulls and created the integrated campaign ‘Meet your Match with Samsung’, that would not only raise awareness of their sponsorship but also be used as a platform to engage key stakeholders and fans/potential consumers, showcase product and increase sales over the Super 15 tournament. Samsung’s LED TV sales had a massive 216% growth over the 2011 Super 15 period compared to the same period in 2010.

Absa: Noot Vir Noot

Exp handles all logistics on behalf of sponsor Absa and seeks leveraging opportunities for the respective Absa business units within the show. Noot Vir Noot is one of the longest running shows in South African television history

Absa: KKNK

Exp annually manages absa’s headline sponsorship of the Afrikaans arts festival in Oudtshoorn, including various activations including branding the entire town and facilitating media and PR on behalf of Absa as well as all CSI related initiatives. The festival bolstered the towns revenue by R112 million*, making this one of the most successful festivals in the country – *2009  economic impact study

Absa: Design Indaba

EXP activate Absa’s co-sponsorship of the international Design Indaba conference and expo, including hosting media and client functions at cape town stadium, hosting the media lounge, young designers simulcast, student area and expo stand at the actual event in 2011. 

Absa: Absa Cape Epic

Exp manages Absa’s headline sponsorship of the world’s most grueling eight day mountain bike stage race, the Absa Cape Epic. The event has 22 participating journalist teams with 25 independent international and local journalists; daily 3 minute news package and 26 minutes highlights show distributed globally via satellite from the event. Live TV production on the first and last days, a world first in the history of the sport.

Nestle: Milo Schools Sampling Programme

Exp manages the massive U13 schools grassroots programme, which saw 6,000 schools across all nine provinces, participate in the tournament in 2011. The tournament consists of three phases: district play-offs, provincial play-offs and the national finals.

Castle Lager: Castle Lager Superfans

Following the success of the 2010 World Cup campaign which saw the Castle Lager Superfans galvanize the entire nation through a country wide road show, Exp were asked to ensure the Castle Lager Superfans continue in their roles as brand ambassadors for Bafana Bafana in support of their CAF African Cup of Nations qualifying campaign. The Castle Lager Superfans where not only Bafana Bafana supporters but also lent their voices and vuvuzelas to the Springboks and the Proteas.

Castle Lager/ Absa: Bafana Bafana

Exp manages the relationship for the two major sponsors of the South African National Football Team, Absa and Castle Lager. Our involvement includes all communication and awareness of team activities, match day activations, player publicity appearances, commercial elements and strategy.

MTN: MTN Supersport Shootout

Exp run MTN’s title sponsorship of the MTN SuperSport Shootout. The 2011 MTN SuperSport Shootout, hosted at Simola golf & country Estate in Knysna hosted an invitational field of top government officials, high profile corporate executives and legendary South African sportsmen. 

MTN: MTN Joyous Celebration

Exp ensure South Africa’s biggest selling, multi-award winning gospel sensation is run as a success. The Joyous celebration dream is currently in its 16th year and stands as a colossal monument in the music industry across South Africa.

MTN: MTN Sama’s

Exp manages and rolls out the annual celebration of South Africa’s music recording industry that recognises top talent across all music genres.  Currently in its 18th year, the MTN South African Music Awards are followed by millions of fans from all walks of life.

MTN: MTN Music

Exp oversee all of MTN’s music properties, made up of the MTN SAMA’s, MTN Joyous Celebrations, MTN Classic Soiree’s and MTN Hazelmere Jazz festival

MTN: Qhubeka CSI Programme

Qhubeka, a CSI programme that sees children in underprivileged communities earn bicycles in exchange for planting trees and removing waste in their communities is linked to all MTN’s cycling properties. Exp assist in implementing and promoting the initiative which also sees a business link that allows corporates to donate a percentage of their mobile spend to the initiative.

MTN: Team Mtn Qhubeka

Exp manage and activate the entire MTN Cycling portfolio including Team MTN Qhubeka, the premier cycling team in South Africa. They participate in all the major cycle races across the country and are made up of a men’s road team, ladies road team and MTB men’s team.

MTN: MTN Golden Lions

EXP manages MTN’s sponsorship of the Lions Super 15 and Currie Cup rugby teams. The sponsorship consists of on-the-ground activations, half time competitions, stadium branding & hospitality.

MTN: Football Clubs

Exp is responsible for managing MTN’s entire football portfolio from rights negotiation to leveraging these properties. The clubs are made up of Ajax Cape Town, Bloemfontein Celtic, Golden Arrows and Black Leopards.

MTN: Last Fan Standing

Exp conceptualize, activate and mange the Last Fan Standing competition for MTN each year; an MTN8 consumer competition that each year rewards the ultimate fan with a once in a lifetime prize opportunity.

MTN: MTN8 Wafa Wafa

Exp conceptualized, manages and activates MTN’s sponsorship of the nine-match ‘winner takes all’ MTN8 tournament annually.

ABSA: Absa Premiership

Exp runs the entire Absa Premiership on behalf of Absa, where over 180 games are activated a season. We manage all football activity from pitch branding, street signage through to on pitch activation and football related product competitions. The bank remains the most prolific sponsor of football with respect to branded media coverage.