EXP South Africa is a specialist Experiential Marketing agency.
Offering four key services namely Sponsorship Marketing, Brand Activation, Public Relation and Pan-African Consulting. We are passionate about advising the best possible communication insight, strategy and creative to our clients (think), developing measurable brand campaigns (create) and delivering memorable consumer experiences (do).
ABSA: Absa Premiership
Exp runs the entire Absa Premiership on
behalf of Absa, where over 180 games are activated a season. We manage all
football activity from pitch branding, street signage through to on pitch
activation and football related product competitions. The bank remains the most
prolific sponsor of football with respect to branded media coverage.
For the 2010/11 season, Exp conceptualized
and rolled out the Absa Premiership Trophy Tour, which saw the new trophy
travel to 72 Absa branches, 14 cities, 12 stadiums and 16 radio stations around
the country. 10,000 photos were taken and presented to fans that posed with the
silverware.
