EXP South Africa is a specialist Experiential Marketing agency.
Offering four key services namely Sponsorship Marketing, Brand Activation, Public Relation and Pan-African Consulting. We are passionate about advising the best possible communication insight, strategy and creative to our clients (think), developing measurable brand campaigns (create) and delivering memorable consumer experiences (do).

Samsung: Meet Your Match Campaign

Exp manages Samsung’s sponsorship of the Bulls and created the integrated campaign ‘Meet your Match with Samsung’, that would not only raise awareness of their sponsorship but also be used as a platform to engage key stakeholders and fans/potential consumers, showcase product and increase sales over the Super 15 tournament. Samsung’s LED TV sales had a massive 216% growth over the 2011 Super 15 period compared to the same period in 2010.

Exp created the Samsung match day experience for fans and key stakeholders to leverage their sponsorship of the Bulls. It consisted of the Samsung Blue Zone (interactive product commercial display), Samsung Blue Couch (pitch-side activation) and Samsung Blue Suite interactive product showcase suite (key stakeholders) as well as roaming Samsung BA’s engaging fans and driving them to the website to download their match day photos. Over 170,000 photo download / Meet Your Match competition cards were received by fans / consumers over the 8 Super 15 home games.