Exp created the Samsung match day
experience for fans and key stakeholders to leverage their sponsorship of the
Bulls. It consisted of the Samsung Blue Zone (interactive product commercial
display), Samsung Blue Couch (pitch-side activation) and Samsung Blue Suite
interactive product showcase suite (key stakeholders) as well as roaming
Samsung BA’s engaging fans and driving them to the website to download their
match day photos. Over 170,000 photo download / Meet Your Match competition
cards were received by fans / consumers over the 8 Super 15 home games.
EXP South Africa is a specialist Experiential Marketing agency.
Offering four key services namely Sponsorship Marketing, Brand Activation, Public Relation and Pan-African Consulting. We are passionate about advising the best possible communication insight, strategy and creative to our clients (think), developing measurable brand campaigns (create) and delivering memorable consumer experiences (do).