EXP South Africa is a specialist Experiential Marketing agency.
Offering four key services namely Sponsorship Marketing, Brand Activation, Public Relation and Pan-African Consulting. We are passionate about advising the best possible communication insight, strategy and creative to our clients (think), developing measurable brand campaigns (create) and delivering memorable consumer experiences (do).
Absa: Absa Cape Epic
Exp manages Absa’s headline sponsorship of
the world’s most grueling eight day mountain bike stage race, the Absa Cape
Epic. The event has 22 participating journalist teams with 25 independent
international and local journalists; daily 3 minute news package and 26 minutes
highlights show distributed globally via satellite from the event. Live TV
production on the first and last days, a world first in the history of the
sport.
In 2011, Exp activated the Absa Hospitality
Area, which offered clients, guests and spectators the opportunity to view the
race in style. The Absa Capital Lounge was also introduced which provided all
riders with a ‘chill zone’ full of benefits throughout the race. The Absa
Capital Lounge was awarded best service and best debut service by the riders,
who scored it 9.3 out of 10.
