EXP South Africa is a specialist Experiential Marketing agency.
Offering four key services namely Sponsorship Marketing, Brand Activation, Public Relation and Pan-African Consulting. We are passionate about advising the best possible communication insight, strategy and creative to our clients (think), developing measurable brand campaigns (create) and delivering memorable consumer experiences (do).

MTN: MTN Golden Lions

EXP manages MTN’s sponsorship of the Lions Super 15 and Currie Cup rugby teams. The sponsorship consists of on-the-ground activations, half time competitions, stadium branding & hospitality.

Lions fan/consumer activations consist of the MTN World of Rugby (pre-match rugby skills based obstacle course and on- field half time competition), MTN Prestige Area (exclusive area for season ticket holders and official Lions fans) and Lions War Room experience (an exclusive experience for MTN & Lions stakeholders, where John Mitchell and his coaching staff give some insight into the inner workings of the team).







3/14/2012